Unë dhe Ti për Mjedisin (UTM) is a multi-phase environmental campaign designed to encourage positive behavioral change through clear messaging and strong visual communication. Built on the idea of shared responsibility, the campaign addresses everyday habits that impact the environment and translates awareness into action.
Stema developed the campaign’s visual identity and brand system, ensuring consistency across digital and physical applications. Through a phased approach, UTM delivers focused messages supported by practical tools—such as reusable fabric bags and QR-linked materials—that integrate the campaign into citizens’ daily lives. The result is a recognizable, accessible, and action-driven identity that supports long-term environmental impact.
Following the launch of Phase One under the tagline “Say No to Plastic,” Unë dhe Ti për Mjedisin continues by translating its visual identity into real-world action through consistent and purposeful brand application.
The campaign identity is applied across high-quality, reusable fabric bags designed to replace single-use plastic bags and encourage long-term behavior change. These branded bags act not only as functional items but also as moving communication tools, reinforcing the campaign message in everyday life.
